PT Khrisna Bali International Cargo (Khrisna Cargo) recently joined Asian Logistics Umbrella (www.alu-group.com) on 22 April 2009.

The Asian Logistics Umbrella is a non-profit and self-managed alliance. In ALU, you pay no fees and your monetary investment is zero. Any investment in ALU should be time and effort in providing and growing business mutually benefiting the alliance. This is our culture and the essence of being in partnership within ALU independent freight forwarders. ALU prides itself in self-management by its partners and for its partners and not by any other management company as is the norm with most networks. Who knows better than ourselves on our needs requirement and in achieving our goals.  Exactly with ALU, what you need is what you get.

The Asian Logistics Umbrella ultimate aim is to BRAND itself and make ALU and its alliance known to all shippers' association and carriers. In today's freight climate, there has been huge logistics acquisitions, such as TNT's purchase of Sweden's Wilson Group and the DHL buy of UK's Exel. The large multinational forwarders, it is said, are feverishly on an upward path toward dominance on the global air and sea cargo stage while small and medium-sized companies are increasingly becoming bit-part players pushed to the outer margins. The ALU BRAND will bring us the benefits of working together, the benefits of being big while allowing us the independence, flexibility and the personal touch that is lost as logistics operators go multinational.

The Asian Logistics Umbrella makes a difference and is not like any other groupings whose partners have found their ambitions frustrated by a host of obstacles. These includes conflicting objectives of different partners, lop-sided groupings where a certain partner/s dominates, inconsistent quality standards, inadequate systems for reliably monitoring and/or enforcing service performance levels, incompatible information technology plus a lack of coordinated marketing. ALU partners are like-minded to realise common goals, bring about common grounds to be effective and to even the playing field by multinational standards.